The app only shows you the content of the email by default, leaving signatures, headers and greetings out. Spike is the perfect client for those who get lots of simple, short emails. The design of this client resembles that of a simple messenger like Facebook Messenger or even iMessage. Spike is one of the most unusual, although highly useful in today’s fast-paced world, email clients. You can also supplement the features of this app by using plugins like Mail Act-On, however, they can only be used when your Mac is connected to the internet.
Some of the newer features of this email client include the ability to email bigger-than-average attachments by using iCloud, access to VIP support and others. This is the perfect app for Apple enthusiasts who prefer tradition over innovation and choose to use programs that have proved themselves over the years, Apple Mail allows you to connect your Gmail, iCloud, Yahoo and other mailboxes into one universal inbox.
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Once you know that, you’ll have yet another way to optimize campaigns and create a great email experience for subscribers.Apple Mail is the classic email client for Mac and while it may seem like an unexciting choice for your main email app, it does everything it is supposed to and it works well for both advanced and novice users. So take a look at your own email analytics dashboard and see which clients people are using to open your emails. Some email clients are popular in certain countries, but unheard of in others. A B2B company may see more Outlook users than a consumer brand does. That’s a pretty good dataset, but it’s important to remember that every mailing list is unique. Litmus’s data comes from billions of email opens. Check the most popular email clients for your list You don’t have to make an account with every email client under the sun, but it’s smart to include a Gmail address and an iPhone user on your test list. Testing priorities – It’s always a good idea to send yourself a test email before sending to your entire list.
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They’re designed to code your emails in a way that will look good on most clients. If you’re using an email marketing tool, you don’t need to worry too much about this. For example, if you embed a video in an email with HTML, some clients will display it and some won’t. HTML capabilities – Different email clients support different HTML capabilities. Subject line length – When writing email subject lines, make sure they won’t get cut off on an iPhone screen.
According to Litmus, 39% of all email opens (regardless of client) happen on mobile. These numbers show why they’re so important. Mobile optimization – Mobile responsive emails have long been a best practice of email marketing. What does that mean? Here are some things to consider. Now that you know the most popular email clients, you can focus on making sure your emails are optimized for iPhone and Gmail. Data source: Litmus 2020 State of Email Engagement Report Why email clients matter Outlook’s desktop app is in fourth place at 7%. Together, they make up 65% of all clients used to open Litmus emails.Īpple Mail (for desktop) comes in a distant third at 10%. The most popular email clients are Apple iPhone and Gmail. So which email clients should you prioritize? Email analytics platform Litmus analyzed nearly 10 billion email opens to see which clients people are using. Fortunately, by focusing on just a few of the most popular email clients, you can easily optimize for the vast majority of your list. But with countless email clients out there, optimizing for every single one isn’t realistic. When sending emails, you want to make sure they look great in your subscribers’ inboxes.